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Your followers are not your community
Hi Reader, Your Instagram followers are not your community. I know that's not easy to hear. But sometimes, being useful means saying the hard thing. Last year, I started a full-time MBA program, got busier than I imagined, and only made 12 IG posts the entire year. The business kept going strong. Sales were steady, salaries went up, we became more efficient. The team stayed strong. Not because of followers. Because of community. People kept buying and joining our programs, without a launch,...